Founders of start-ups, scale-ups, small businesses and joint ventures.
What need does the course address?
Change is inevitable. In business we need to be able to address change and engage with disagreement to build better business relationships. However, most businesses don’t spend very much time looking at how they will do this and instead focus on strategy and investment. These are necessary but we also know that many businesses fail because of differences between founders or partners. According to Bloomberg, 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. Two of the top five reasons are lack of communication and founder dysfunction. By understanding how you and your colleagues feel and behave in differing circumstances, can help you see changes and disagreements in a positive light.
Traditionally, business relationships and related expectations are an implicit part of commercial contracts. Our approach makes these aspects more explicit providing an accessible benchmark for future adjustment and agility. If a business knows clearly what it stands for, negotiations and choices are much easier and (more) coherent. All actions have integrity in the sense that they are robust and aligned with a company’s purpose and values.